When establishing your online store or business in Indonesia, it is important to develop strategies that build and improve customer loyalty, since they translate to repeat purchases and revenues. Furthermore, the growth of digital commerce in Indonesia creates new touchpoints to engage with customers throughout your online store’s supply chain, such as giving the opportunity to rate the service.
Selling your products through an online marketplace in Indonesia is one of the best ways to reach millions of online customers. Indonesia now has numerous e-commerce marketplaces available such as Lazada, Tokopedia, Bukalapak, Blibli, Elevenia and Bhinneka. Online marketplaces have become the most popular way for Indonesian consumers to buy online with the top 6 websites receiving 10 million visitors per month. That is good news for online store owners looking to reach new customers without having to invest heavily in their own website and marketing, but it also brings you head to head with your competition. That means that to succeed as an online store and sell through an e-commerce marketplace in Indonesia, you need to make sure that you stand out from the crowd.
Technology has no doubt revolutionized and contributed to the immense growth of Indonesian and global businesses in the last 15 years. The impact of technology on the courier industry has been profound with courier companies finding that the use of information technology can be an essential part of the delivery process; reducing costs. Furthermore, with the rise of online services, customers have become more insistent in wanting their goods faster and receiving updates at every step of the logistics journey. This has meant that couriers and local delivery services have needed to be more flexible and leaner to cater to such demands, balancing the need to provide cheap tariffs whilst also tapping into new delivery markets.