Earlier this year, the Indonesian Ministry of Finance announced that it was cancelling its plans to go ahead with levying new tax regulations on companies involved in Indonesia’s e-commerce sector. The regulation that was due to come into effect on 1st April 2019 was regarded as potentially stifling Indonesia’s burgeoning e-commerce industry, specifically for MSMEs, and thus its revoking has been widely welcomed. However, the Jokowi government is keen to increase tax revenues in the country and e-commerce will continue to be on the radar as the sector grows and becomes more robust. The Ministry of Finance also announced that more preparation was needed before the regulations are implemented, so online shop owners need to be prepared for the futures should this regulation come into effect.
When establishing your online store or business in Indonesia, it is important to develop strategies that build and improve customer loyalty, since they translate to repeat purchases and revenues. Furthermore, the growth of digital commerce in Indonesia creates new touchpoints to engage with customers throughout your online store’s supply chain, such as giving the opportunity to rate the service.
Indonesian online shoppers are big business; they tend to be young (15-35 years old), accessing your online store from their smartphone and make online purchases frequently (59% do so on a weekly basis). Google had undertaken research on Indonesian online consumers and found that their buying decisions are subject to a variety of ‘micro-moments’ that influence their decision to engage with a brand or not, with video marketing playing a decisive role at these crucial stages.
Selling your products through an online marketplace in Indonesia is one of the best ways to reach millions of online customers. Indonesia now has numerous e-commerce marketplaces available such as Lazada, Tokopedia, Bukalapak, Blibli, Elevenia and Bhinneka. Online marketplaces have become the most popular way for Indonesian consumers to buy online with the top 6 websites receiving 10 million visitors per month. That is good news for online store owners looking to reach new customers without having to invest heavily in their own website and marketing, but it also brings you head to head with your competition. That means that to succeed as an online store and sell through an e-commerce marketplace in Indonesia, you need to make sure that you stand out from the crowd.
Indonesia’s e-commerce market offers huge potential with some 31.65 million e-commerce users to date and an additional 22.24 million users expected to be shopping online by 2022. However, that does not mean that you should limit your online shop and e-commerce business to Indonesia alone; there is a big wide world out there full of customers waiting for your products.
Right now is a better time than ever to have an online e-commerce business in Indonesia. The volume of e-commerce sales in the country is outstripping that of neighbouring countries with Indonesia’s e-commerce Gross Merchandise Value reaching $12.2 billion USD in 2018 compared with $3 billion in Thailand and $2 billion in Malaysia (Temasek 2018 e-Conomy SEA report).
Throughout November 2018, Jet express has been busy participating in a number of events across Jakarta and other parts of Indonesia to meet with existing and potential customers to show them what makes our technology driven courier delivery service different.
Black Friday has become a global phenomenon around the world as a way of snapping up cheap electronics and other goods before the festive shopping rush. Alongside Singles Day and Cyber Monday, Harbolnas has also become a major event in every online consumer’s calendar creating a huge buzz on social media channels. Black Friday & Harbolnas 2018 will be no exception as Indonesian consumers head to malls and look online for the best deals so make sure that your online shop or business is well prepared to take advantage of all the excitement with our top 7 tips for Black Friday and Harbolnas promotions.
Reaching the point of financial security is a complex process that takes time, effort, and sacrifices. Building a second income or multiple streams of income can be the major catalyst for you to achieve your financial goals whether for retirement or education or even for long-term financial security.